Texas Data Privacy: A Plain-Language Overview
Texas Data Privacy and Security Act (TDPSA)
Status: Effective July 1, 2025 (part of HB 4)
Texas enacted the Texas Data Privacy and Security Act (TDPSA) in 2023, granting consumers rights over their personal data held by large businesses. It establishes a framework for transparency, access, and opting out of targeted advertising and sales. Specific data security standards and consumer protection remedies are also included.
Rights residents generally have
- access their personal data
- delete their personal data
- correct inaccurate personal data
- opt out of the sale of their data
- opt out of targeted advertising
Who it generally applies to
For-profit entities that conduct business in Texas or produce products/services targeted to Texas residents, provided they process or sell the personal data of at least 100,000 consumers (or derive over 50% of revenue from data sales and process data of 25,000+ consumers).
What this means for B2B outreach
The law generally applies to personal data of Texas residents acting as households or individuals. It typically does not apply to personal data processed in a purely employment or business-to-business (B2B) context.
Authoritative source: Texas Attorney General. Always confirm current requirements there.
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